You don’t need a reason to cry.
Just go ahead and let it out. Anytime, anywhere, for any reason at all. Kleenex has to-go packs.
Winner - Bronze - Atlanta ADDYs 2021
Kleenex to-go pack giveaway at the next big tearjerker, because duh.
Since you can cry anywhere, that includes Facebook. Cry-react a post and watch Kleenex lend a hand.
Art Direction - Emily Hill
Copy - Steven Abadin